Quite a commitment to elitist orthodoxy to run an ad that doesn’t even show the area their product is meant for.
I’ve seen other companies on Finnish TV selling female products doing the same as well, even Vicks had a hijabbi using their vapor rub ointment. Mainstreaming sharia supremacism seems to be all the rage these days by these political correct companies.
“Whether or not your hair is on display it doesn’t affect how much you care about it,” Ms. Khan says in her portion of the one minute-ad which featured other “diverse British ambassadors and influencers”.
Woman in a Hijab Stars in Hair Product Advertisement for L’Oreal
L’Oréal Paris UK has cast a woman who wears an Islamic headscarf as a model in a hair care product campaign.
Youtuber and Instagram personality Amena Khan called the L’Oréal hair care ad campaign, launched Monday, “game changing” for showcasing a woman who completely covers her hair.
“How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign,” she told the British edition of Vogue.
The fashion magazine applauded the “conversations” the ad will “provoke”, saying that L’Oréal has now “democratised” its “Worth It” messaging.